About Us
Simply Sweet believes in the power of nurturing and inspiring little ladies. Our mission is to create sweet and timeless pieces that spark joy and confidence in every little girl. Our passion lies in charming prints and delightful details that add fun and sweetness to every girl's journey. These pieces are meant to be cherished and passed down for others to feel the joy.
Simply Sweet is a heartfelt tribute to the magic of childhood and the joy of being a girl. As a mother with a passion for creating and a love for her daughters, Joelle was inspired to create a dress line that captures little girls' innocence, beauty and whimsical spirit. Even though her daughters are now grown young ladies she wants other little ladies to value and embrace the beauty of being a girl.
First Collection Inspiration
Discover the grace, beauty, and individuality in our first collection, inspired by the five remarkable young ladies who inspire Joelle the most – her daughters. Each design is as uniquely beautiful as the young lady it’s named after.